Intelligent Beauty Campaign

Just recently, since December until this month February, we have been in the midst of a project to promote intelligent beauty among the teen girls of Karlovo. The image of beauty being portrayed by the media, advertisting and in films is one that objectifies the female and promotes an unhealthy body image - one of extreme slenderness and unattainable perfection for the average girl. This can result in a negative self-image and a feeling of worthlessness among girls. The goal of our project is to expose what the media, advertisers, and films are doing and educate the girls about this while promoting a healthier self-image and boosting the girl's self-esteem. We want girls to value themselves for what they are and not for how they look.